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Cashmere: a Metaphor of our Time

cashmere metafora del nostro tempo Some fabrics never go out of style. They're capable of making history and stirring emotions with their simplicity. Perfect to wear anytime, in summer and winter, spring and fall, making people feel always comfortable. Cashmere is a sanctuary for the soul, able to embrace and rejuvenate, a comfort that soothes us during life's delicate moments, bringing serenity and a unique sense of peace - something not easy to find in today's complex times.

Some fabrics never go out of style. They’re capable of making history and stirring emotions with their simplicity. Perfect to wear anytime, in summer and winter, spring and fall, making people feel always comfortable. Cashmere is a sanctuary for the soul, able to embrace and rejuvenate, a comfort that soothes us during life’s delicate moments, […]

Fashionable outfits: the protagonist of the F/W 2025 season is cashmere

On-trend outfits—the star of the Fall/Winter 2021 season is cashmere from 1stAmerican

Fashion may be fleeting, sure, but personal style isn’t. Can you blend the two? Absolutely—and it’s definitely the best approach. The secret is having pieces in your wardrobe that are winners every season—the so‑called evergreen staples you can buy with confidence. That’s pretty much 1stAmerican’s philosophy too, with quality clothing and accessories made from the […]

Cashmere, a Precious Fabric That’s Back in Fashion

Cashmere, a Precious Fabric That's Back in Fashion

Coming from the cold and fascinating highlands of Asia, cashmere is one of the most noble and precious fabrics of all time, a yarn that is making a strong comeback, after decades when we were led to believe that modern textile fibers could permanently replace it. To be honest, a market of connoisseurs, including major […]

Heading into fall: 8 Ways to Wear Cashmere

Heading into fall: 8 Ways to Wear Cashmere

There are garments that you never tire of wearing, thanks to fabrics that make all the difference. Comfortable and precious, capable of lasting a lifetime. Natural fibers, from this point of view, really are perfect. Cashmere, silk, cotton and linen are the ideal basis for making fashion garments that last a lifetime. After all, when […]

The suitcase for a holiday in the mountains: in the name of cashmere and natural fibres

la valigia della vacanza in montagna Summer. Desire for vacation and relaxation, to disconnect for a moment from the city, from its frenetic rhythms. To discover new places, even better if immersed in nature. The mountain, with its lush greenery and pure air, responds perfectly to all this. A pleasure for the senses, an oasis of peace.

Summer. Desire for vacation and relaxation, to disconnect for a moment from the city, from its frenetic rhythms. To discover new places, even better if immersed in nature. The mountain, with its lush greenery and pure air, responds perfectly to all this. A pleasure for the senses, an oasis of peace. There is no shortage […]