The first days of July have always marked a crucial moment for style lovers: the start of the summer sales. If in the past this period was often synonymous with impulsive and frantic purchases, today the focus has shifted towards what we call “smart shopping“. We look for true value, fabric destined to last, impeccable […]
The wait is finally over. The summer sales have officially started and bring with them the perfect opportunity to revolutionize your warm-weather wardrobe. When temperatures reach their peak, the choice of fabrics becomes just as fundamental as style. Linen remains the absolute protagonist, guaranteeing freshness, breathability, and an unmistakable allure. This year, 1stAmerican has decided […]
Since its inception, Italian cinema has been one of the calling cards of Made in Italy. The Italian man is often portrayed as charming, a lover of the good life and beautiful women, refined in his dress but also with a touch of wildness. A bit of a seducer, a bit of a rogue, always […]
Music and fashion often share a deep, intimate bond, full of inspiration for both. The reason is simple: they feed off each other, a complex, sometimes complicated love story that makes a difference in how artists express themselves—not only today but also in a past not too far from ours. Cashmere has a unique sound—refined, […]
Working from home is increasingly common for many professions. This phenomenon has seen considerable growth during the pandemic and has even led to the emergence of new terminology to describe it. The words used to designate it in Italian are smart working, which indeed mean agile work/work from home. These simple English terms are easy […]
Italian style is famous worldwide for its refinement, a trait that makes it loved, copied, and sometimes even envied. This sophistication comes from know-how born of an important tradition, with comprehensive knowledge of both materials and manufacturing techniques. Cashmere is the essence of elegance and is a unique fabric from multiple perspectives, and even sustainable. […]
If cashmere is top quality and properly cared for—like the kind made by 1stAmerican—it can stand the test of time, staying with you throughout your life or being passed down from one generation to the next, for example from mother to daughter or father to son. Another key feature is its high-end look, which guarantees […]
Cashmere is a fabric that’s perfect for wearing on any occasion and throughout the year. It may seem incredible, but it’s simply a fact, reality. It’s versatile, durable, beautiful, softer than any other material, and capable of pairing perfectly with any other fabric, from silk to viscose, cotton, and bamboo. To maintain its qualities over […]
The holiday season, typically spanning from late November to early January, including Epiphany or Befana – one of the most beloved Italian traditions – is deeply felt in Italy. The holidays are back, bringing their magic and the desire to spend time with family, to meet and reconnect. However, they’re not always easy to handle: […]
Christmas is approaching and the race for the perfect gift has begun. It’s an important consideration for millions of people, between gifts that can’t be avoided and those meant to impress and, why not, win over that special someone. Stores have started lighting up the streets with sparkling window displays designed specifically for the season, […]
